I design it, then I build it, with AI at the core.

Product Design

UI Engineering

AI Workflow

Art Direction

Motion Design

Brand Design

Paul Cooper

Product Designer. UI Engineer.

I design it, then I build it, with AI at the core.

Product Design

UI Engineering

AI Workflow

Art Direction

Motion Design

Brand Design

Paul Cooper

Product Designer. UI Engineer.

Clients

Some of the brands I've worked with

Process

How I work with A.I.

How I work with A.I.

How I work with A.I.

AI isn't a side tool in my process - it's a core material. I use large language models across the full product lifecycle: from research and strategy through to design, engineering, and content production.


Claude Code: Full-stack product builds I built Sourceful's marketing website end-to-end using Claude Code in under three weeks - a production site with Shopify integration, automated lead flows (Formspark → Slack → Notion), accessibility features, and AI-powered content generation. No other engineers involved. This isn't about speed for its own sake - it's about a designer who can take a product from concept to production without handoffs.


OpenClaw: AI content pipeline I designed and built a multi-agent content system that autonomously generates, reviews, and publishes content across channels. It uses orchestrated LLM agents to maintain brand voice, editorial quality, and publishing schedules - turning what would normally require a content team into an automated pipeline.


Design system and product architecture I use AI as a thinking partner for systems-level design work - structuring domain models, mapping navigation architectures, stress-testing UX decisions, and generating implementation-ready specs. My workflow with Claude is conversational and iterative: I treat it as a senior collaborator, not an autocomplete.


What this means in practice I'm not a designer who "also uses ChatGPT." I've rebuilt my entire practice around AI-native workflows. I think in systems, I ship in code, and I use AI to collapse the gap between design intent and production reality. If you're building a team that takes AI seriously as a design and engineering capability - not just a feature to bolt on - that's where I operate.

Reviews

Feedback.

Feedback.

Some honest testimonials from my employers and team mates.

Some honest testimonials from my employers and team mates.

Frank Mong

COO at Nova Labs

One of the real ones. Love your work.

Iva Brajer

Senior Engineer at Chainlink

Paul is an exceptional professional with a unique blend of youthful energy and immense experience. His passion for work and attention to detail is truly remarkable, making him an invaluable asset to any team. Paul has a diverse skill set and is always ready to contribute to any aspect of the company, from defining the processes, marketing initiatives, product research and design all the way to participating in technical feasibility discussions.

Kevin Goodwin

Front-End Engineer

Front-End Dev at Vitality

Paul is an enthusiastic leader who is passionate about design. He is a very sociable member of the team which makes him approachable and popular among his colleagues.

Paul has been responsible for leading multiple design driven projects at the same time. He consistently delivers whilst working under pressure to meet tight deadlines.

Dori Benvenisti

Founder at OpenWeb

Paul is an amazing professional and even a better person! I've been working closely with Paul and couldn't recommend him more - dedicated, creative, team player, reliable, talented to the roof, agile, always positive and always giving his 100%. It's a great experience working with Paul - I would highly recommend him to anyone.

Ahmad Kadiri

Blockchain Architect at Souq

Blockchain Architect at Crowdenized

Pauls ideas always solve problems that we didn't know we even had. He is a people person that keeps on giving. Inspirational and phenomenal to say the least. Embed is lucky to have you on-board and I was lucky to have met you and learned from you.

James Render

Senior VP at Citi Bank

Paul is never afraid to pick up a new challenge. He is always mindful of delivering results, but more than this he is personable and great fun to work with.

Dr Simon Bourne

Founder at my mHealth

Paul transformed our digital therapeutics business with his amazing eye for detail and the experience he brought from Vitality. Our app and customer engagement improved significantly under his leadership as head of product. Insightful, thoughtful, and a genuinely lovely person to work with.

Ali Adnan

Web3 Marketer at Addressable

Web3 Marketer at Forsat

I had the pleasure of working with Paul for over a year, and from the very beginning, our professional relationship flourished due to his easygoing nature and ability to connect with others. Paul's extensive experience in the tech sector is evident, and what sets him apart is his commitment to staying current with emerging trends. His exceptional design and product skills consistently deliver top-notch results.In addition to his technical expertise, Paul possesses a deep understanding of the Web3 space, making discussions with him both insightful and engaging.

Kent Williams

Web3 Software Engineer

Love the new site! Your designs are always 🔥

Contact

Get in Touch.

Get in Touch.

This site was built with Figma, Framer, Midjourney, and WebGL. The font is Satoshi. All works are original creations by me. Trademarks remain the property of their owners.

You’re welcome to display my work, but please give me credit.

This site was built with Figma, Framer, Midjourney, and WebGL. The font is Satoshi. All works are original creations by me. Trademarks remain the property of their owners.

You’re welcome to display my work, but please give me credit.