Writing.

Specialists get compressed into agents. Generalists with taste, deployment scars, and a domain get compounded by them. Field notes on the role modern companies are quietly starting to need.

Two AI content pipelines running at Sourceful. A Veo 3 video-ad workflow that replaced a production agency, and a six-agent OpenClaw system that researches, writes, publishes, and promotes blog posts end to end. Field notes, including the morning it trolled a supplier.

A few hours in Claude Design, a rebrand to roll out, and a reasonably honest review.

Building a marketing site that serves four different audiences, welcomes AI crawlers, and prioritises accessibility from day one. Three weeks, two people, no agency.

34 hours of actual work, 50+ production-ready components, and a story about where all that computational power actually comes from.

In 2010, Dennis Publishing paid me to ship the Viz Profanisaurus to the App Store. It taught me more about product than any design degree.